Motorway B2C paid social

Challenge
The “It’s Not Magic, It’s Motorway” TV campaign introduced the brand’s key benefits, but we wanted to re-emphasise them across more channels.

Insight
Reinforcing ease, speed, and price through multiple touchpoints helps turn awareness into understanding and preference.

Approach
Repurpose the hero TV and video assets into bite-sized cutdowns and statics, each focused on one core benefit.

Execution
Rolled out tailored social-first assets across paid and organic channels to spotlight Motorway’s ease, speed, and price.

Results
Extended the campaign’s reach and consistency across platforms, strengthening recognition of Motorway’s core benefits.