Spec B2C branding

Challenge
Launch a modern Australian tea brand internationally, honouring its heritage while standing out in a crowded market.

Insight
Every tea drinker is unique – their preferences, rituals, and moments vary widely. A brand that celebrates diversity and personality will resonate with a global audience.

Approach
Position the brand as playful, inclusive, and authentically Australian. Each hero tea should feel like it’s made for someone specific, telling a story that connects with the drinker.

Execution
Created three hero teas with engaging descriptions that highlight Australian inspiration and celebrate individuality.