Lidl x The Tab – Gen Z campus launch campaign

Challenge
Lidl was opening near university campuses, and the goal was to inform and engage Gen Z students in a way that felt fun, relevant, and shareable.

Insight
Students love accessible, affordable food options – and they respond best to humour and relatability over traditional advertising.

Approach
Celebrate the supermarket opening with a playful, youth-focused campaign that tapped into student excitement and lifestyle.

Execution
Created a photoshoot-led content piece for The Tab, highlighting Lidl’s appeal to students in a funny, shareable way.

Results
The campaign generated 8k+ views and was picked up by The Metro, amplifying reach and engagement.