Motorway B2C organic social

Challenge
Britain loves its dogs – but muddy paws and stinky seats can drive down car value.

Insight
Tapping into an emotional, relatable topic builds brand warmth while reinforcing Motorway’s expertise in maintaining car value.

Approach
Create a playful, PR-led campaign ahead of the UK’s wettest day, using dog-themed research and expert tips to spark conversation.

Execution
Launched meme-style social cutdowns from existing video content, paired with new data stories and pet car care advice from Motorway experts.

Results
Drove high engagement by combining humour and insight, positioning Motorway as both relatable and knowledgeable on car value.