Motorway B2B CRM

Challenge
Dealers were highly active on Motorway Pro, but their achievements throughout the year often went uncelebrated.

Insight
Recognising and sharing success builds stronger relationships and pride in platform performance.

Approach
Create a personalised, shareable year-in-review that highlights each dealer’s activity and celebrates their impact.

Execution
Designed a festive, data-driven email campaign summarising each dealer’s performance, encouraging them to share their results on social media.

Results
Delivered personalised summaries to over 3,000 dealers with almost 42bn design permutations. Achieved a 59% Unique Open Rate (vs 43% benchmark) and some dealers opened multiple times, reaching 107% Open Rate.