Motorway B2B dealer campaign

Challenge
Summer slowdown meant fewer dealers were active on Motorway. The goal: re-engage lapsed dealers and attract new ones with a 50% off fees incentive.

Insight
Dealers were facing high costs and low consumer confidence – a direct saving would get their attention.

Approach
Keep it bold, clear and benefit-led. Use existing channels (CRM, SMS, modals) with light paid support on Meta and LinkedIn. No seasonal focus – just strong value messaging.

Execution
CRM, SMS and WhatsApp copy for lapsed and new dealers
In-browser opt-in messaging
Meta & LinkedIn static
Partner email

Result
The new offer drove a 32% increase in dealer sign-ups and 71% more sales in just three months – a quarter of the time compared to the previous incentive. Early performance indicates strong momentum as the campaign continues.